Privacy Policy

Privacy Policy


We are committed to protecting and respecting your privacy, and will only use your data in a safe and responsible way. Here we outline the ways in which any personal data that you provide us will be used. Your data will never be passed on to anyone else, you will never receive spam from us, and we will only send you promotional emails if you have agreed to it. By visiting our website your accept our use of cookies, device information and pixels, this means that you may see digital advertisements on other websites from us, this is explained in detail lower down.


Our website is owned and operated by The Faction Collective SA.

The Faction Collective
338 City Road
The Angel

By visiting, you accept that your data will be used in the following ways.












        CONTACT US


        What data we save
        How you can access the data we hold on you

        All personal data of our customers is processed in accordance with applicable data protection laws and regulations. This means, that we only process your data if there is a lawful basis to do so. We may also process your data for the purpose of our legitimate interest which may include, but is not limited to, the following: admin, website improvements, data analysis, troubleshooting, research or statistics, customer support improvements, fraud prevention and for the protection of our partners’ rights.

        We will only use your data when we have your explicit consent - which you can withdraw anytime by contacting us through the contact form at the bottom of this page.


        When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

        We collect this information using the following technologies:

        “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

        “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

        “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

        DO NOT TRACK

        Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


        Why we may hold data for longer

        We regularly review the data we hold and delete anything we no longer need. Your data is only saved for as long as we need it for and will be deleted in a reasonable timeframe after it has served its purpose . This means, for as long as you have your account with us, or as long as it is needed to be able to provide our services to you. In the case of any contact with our Customer Service Team, we will keep your data for as long as necessary to help you with your query and for statistical/analytical purposes. These purposes may include reviewing data on returns, orders or warranties.


        How do withdraw consent

        You have the right to receive free information about the data we hold on you and how we process it. If you find that we hold inaccurate data on you, it is also your right to rectify this data. You can access most of your data through the My Account section of the website, or you can contact us using the form below requesting to review or delete it.

        You may withdraw consent for us to process your data at any time, but this will not affect the lawfulness of any data processing carried out on the basis of your consent before it was withdrawn.

        You also have the right to stop receiving emails, which you can opt out of at the footer of every email that comes through. However if you do opt out of our marketing emails we will still send you emails relating to any orders, for example order confirmation and order tracking information.

        If you want to exercise your rights, have a complaint, or just have questions, please contact us through the contact form below.


        How you sign up
        The type of content we send you
        How to unsubscribe

        We will only send you marketing updates via email if you explicitly agreed to this. This is to keep you updated on what we’re up to, latest on products, releases and exclusive video edits (all the good stuff!). You can update your preferences whenever you want at the bottom of every email that comes through. Once unsubscribed, your email will be removed almost immediately - but please allow 48 hours for this change to take place.

        We may also send you reminders that you have left items in your cart, without finishing the checkout process. These emails are only sent in relation to your abandoned checkout and your email is not added to our marketing database. By entering your email at the checkout you agree to us warning you that you have not completed your order.


        What are cookies

        Cookies are small text files that are stored on your computer when you visit websites; they help us to give you the best experience we can when you visit our website. We use cookies to redirect you to the correct currency/region of our website and also to track your current online experience so that we can improve our website and make it easier for you to use.

        We do not share any personally identifiable information about you in our cookies, and cookies cannot be used to harm your computer.

        If you wish to restrict or block cookies, then you can do so through your browser settings. Please note that restricting cookies may affect the way some content can be viewed.


        Why you are retargeted

        You may be retargeted across the internet with specific ads on latest products and releases to keep you aware of what we’re up to and to help you find our products.

        This could be because you visited our website, follow us on social media or because you resemble our current audience and may be interested in our products. We use a range of advertising technologies for this, such as pixels, ad tags, cookies and mobile identifiers, as well as other services.

        You can opt out of targeted advertising by using the links below:

        Facebook: Facebook Ads

        Google: Google Ads.

        Additionally, you can opt out of some of these services and others by visiting the Digital Advertising Alliance’s opt-out portal at: Opt-Out.


        Why we use third parties
        What information they receive

        We will only share your information with third parties if this is absolutely necessary - for example when processing your order, refunding you, assessing your warranty or giving you ski advice. We will never sell any of your personal data to any third party - respecting The Collective also means respecting your privacy.

        Whilst on our website you may see a message from us through live-chat. We offer this feature to help you choose the right products and give you advice. When you use this feature, we can see what pages you are viewing and an estimate of your location from your IP address.

        By seeing what pages you’re looking at we can help answer specific questions about the content you are viewing. The estimate of your location allows us to reply in the right language and let you know about local events and your closest store.

        We can also see your past interactions to help us get up to speed with any ongoing queries.

        We share your data with the following categories of companies to be able to provide our services to you:

        • Companies that help us get your order to you (our warehouses, payment service providers, delivery companies)
        • Companies that help us provide our services to you (website hosts, customer service systems, applications and tools that help our team work more efficiently). For example Google Analytics, you can opt-out of Google Analytics here.
        • Companies that allow us to serve ads to you

        Any other information about our customers we share will be anonymised and we will make sure it cannot be used to identify you.


          We use the information you provide when placing an order only to complete that order. We do not share this information with third parties except to the extent necessary to complete that order.

          We use the information you provide about someone else when placing an order only to ship the order and to confirm delivery. We do not share this information with third parties except to the extent necessary to complete that order.

          When you make a purchase or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. If you enter your email address during checkout, but then abandon the checkout process we will use your email to send you a reminder that you did not checkout. These emails are only sent in relation to your abandoned checkout and are not added to our marketing database.

          We use return email addresses to answer emails that we receive. Such addresses are not used for any other purpose and are not shared with third parties, or transferred to our marketing database.

          If you would like to receive our newsletter, you can subscribe on our website or at the checkout. Any information you submit on our website will not be used for this purpose unless you specifically give us permission to do so.

          We use non-identifying and aggregate information to better design our website and services. Whilst group data may be used, we do not disclose any personally identifiable information.

          We never use or share any personally identifiable information or data provided to us online in ways unrelated to the ones described above without first providing an opportunity to opt-out or otherwise prohibit such uses.


          To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate procedures to keep your personal information safe.

          If you have any questions or concerns about our privacy policy or how we use cookies, please contact us on our contact form below or through live-chat.


          To stay on top of the current law, we reserve the right to make changes to this policy. If we make significant changes, we will communicate this through our website or via email so you are able to review the changes before you continue to be part of The Faction Collective.

          We’re always keen to hear from our customers - especially about our Privacy Policy. If you think we’re doing a good job, or have any suggestions we’d be stoked to hear from you.